To provide best possible quality we take pictures with Sony Alpha cameras in RAW format. It's an uncompressed image file that captures all the data from the camera's sensor without processing. It gives you maximum flexibility in editing, allowing better control over exposure, colors, and details compared to JPEG.
The main complexity of working with RAW images comes from the fact that they are not ready-to-use files. Here are the key points:
• RAW files must be edited before use — they look flat and need color correction, contrast, and sharpening.
• They require special software such as Lightroom, Capture One, or Camera Raw.
• RAW files are larger in size, so they take more storage space and load slower.
• Processing RAW images demands more time and can require a more powerful computer.
In short, RAW gives higher quality and flexibility, but requires more effort, time, and tools to work with effectively.
What is pictures selection
Picture selection is the process of choosing the best images from a photo shoot. Bad takes, such as blurred or poorly lit shots, are removed and not included in the final result. After reviewing all the photos, you pick the strongest shots based on composition, expression, lighting, and overall quality. These selected images then move on to editing and final retouching.
What is RAW editing
In Adobe Lightroom, we go through each RAW photo and adjust the colors, exposure, contrast, sharpness, and other details to bring the image to life. This step is called RAW editing, and it's where every photo receives its final, polished look.
After the editing is complete, we export the images as JPEGs. JPEG is the standard format you receive - fully edited, high-quality, and ready for printing, sharing, or posting online.
If the picture is taken perfectly in-camera, the difference between the RAW file and the final JPEG will be minimal - just small refinements.
What is picture retouching
Picture retouching is the process of improving a photo after basic editing. It includes:
• Smoothing and evening out the skin tone.
• Removing small imperfections like red spots or blemishes.
• Using the dodge and burn technique to subtly brighten or darken specific areas, giving the face more depth and a natural, balanced look.
• Making the face color more consistent so the skin looks clean, healthy, and natural.
The goal is to refine the photo while keeping the person looking real and unchanged.
